With the goal of improving the effectiveness of tourism promotion and contributing to the economic growth of Dong Nai City, the city’s Investment, Trade and Tourism Promotion Center is implementing various solutions to innovate its activities, particularly digital transformation in tourism.

In an interview with Dong Nai Newspaper and Radio & Television, Ms. TRAN THI THU TRANG, Deputy Director in charge of the city’s Investment, Trade and Tourism Promotion Center, said that innovating tourism promotion toward a professional and modern approach, associated with destination branding and the application of digital technology, is an inevitable trend. This is also an important solution to improve promotional effectiveness, enhance access to tourists, and strengthen the competitiveness of local tourism.

Ms. Tran Thi Thu Trang, Deputy Director in charge of the city’s Investment, Trade and Tourism Promotion Center.

• How has tourism promotion in Dong Nai been carried out in recent years?

- The Resolution of the 1st Dong Nai Provincial (now City) Party Congress for the 2025-2030 term identified services and tourism as one of the five key priorities for the next five years. Specifically, services will be developed around Long Thanh International Airport’s integrated service urban area, including a free trade center and an ecosystem of aviation services, logistics, trade, and tourism.

In recent years, Dong Nai has focused on implementing various tourism promotion and advertising activities to gradually enhance the image and appeal of the local destination. These activities have taken many forms, such as participating in domestic tourism fairs, conferences, and events; organizing programs to promote and introduce the city’s tourism potential and products; and strengthening cooperation and tourism development linkages with localities in the region.

These activities have contributed to promoting the destination’s image and gradually attracting tourists to visit and experience tourism areas and destinations across the city.

Delegates experience virtual tourism developed and introduced by the Dong Nai Investment, Trade and Tourism Promotion Center at the 2025 Hanoi Autumn Festival.

• The city’s Investment, Trade and Tourism Promotion Center is focusing on digital transformation in tourism promotion and advertising. Could you share more about this approach?

- As the tourism industry enters a new development phase with increasingly intense competition among destinations, innovating tourism promotion associated with destination branding and digital transformation has become an inevitable trend to enhance competitiveness and destination appeal.

The Investment, Trade and Tourism Promotion Center is implementing comprehensive solutions for tourism branding and applying digital technology to promotion and advertising, contributing to the development of a smart tourism ecosystem in Dong Nai. The 2026-2030 period is considered crucial for Dong Nai to accelerate the transformation of its tourism promotion model toward a professional, modern, and digital-based approach. This will gradually strengthen its position as an attractive destination for ecotourism, experiential tourism, and resort tourism in the Southeast region.

Effectively implementing these orientations and solutions will not only enhance the image and brand of Dong Nai tourism on Vietnam’s tourism map but also create momentum for local socio-economic development, contributing positively to the overall development of Vietnam’s tourism industry in the new era.

In recent years, the city’s Investment, Trade and Tourism Promotion Center has promoted several destinations in Dong Nai using virtual reality technology, including Cat Tien National Park, Tri An Lake, Buu Long Tourist Area, Nhon Trach Tunnels, Tran Bien Temple of Literature, and Dong Nai Museum at city-level and nationwide events, attracting many delegates and tourists to experience them and receiving positive feedback.

• What breakthrough solutions has the city’s Investment, Trade and Tourism Promotion Center implemented to innovate tourism promotion in association with digital transformation?

- For Dong Nai, tourism promotion is being innovated toward a modern, professional, and digital technology-based approach to improve advertising effectiveness, expand markets, and enhance the tourist experience.

During the 2026-2030 period, the city’s Investment, Trade and Tourism Promotion Center will focus on implementing several breakthrough solution groups. Specifically, it will develop the city’s smart tourism platform, including a smart tourism information portal, digital tourism map, destination data system, mobile application supporting tourists, and a tourism service feedback and rating system. Through this platform, tourists can easily access information about attractions, accommodations, restaurants, tourism products, and ongoing cultural and tourism events across the city. In addition, the smart tourism platform will support authorities in monitoring tourist flows, managing destinations, and improving the effectiveness of tourism promotion activities.

The center will also strengthen tourism communication channels on social media platforms, online video platforms, and international digital media channels. At the same time, it will apply new technologies such as virtual reality (VR) and augmented reality (AR) to develop digital experiences, allowing tourists to explore the city’s prominent destinations in advance. This is a modern promotional method that helps enhance the appeal of destinations in the digital environment.

• Thank you very much!

Ngọc Liên - Xuân Trang (conducted the interview)

Source: Báo Đồng Nai