Developing a modern, integrated trade and services sector has become an inevitable trajectory and a foundational prerequisite for fueling localized growth amid global integration, accelerated digital transformation, and the widespread application of science and technology.

In recent years, the robust expansion of Dong Nai’s trade and services network has opened up a diverse array of shopping and service experiences for local consumers—ranging from traditional to modern brick-and-mortar formats—substantially driving the municipality's socio-economic development.

Elevating Retail Channels

Modern retail infrastructure (including supermarkets, shopping malls, and convenience stores) in Dong Nai has experienced rapid growth, particularly across urban centers and industrial corridors. Currently, the municipality houses 9 shopping malls and 19 supermarkets, alongside a dense footprint of convenience store chains and mini-marts that continue to penetrate deeply into local neighborhoods, including remote districts.

Mr. Nguyen Quoc Minh, Director of Co.opmart Dong Xoai Supermarket (Binh Phuoc Ward), stated that the supermarket spans a total area of approximately 6,400 square meters. Of this, over 2,000 square meters are dedicated to product displays and retail operations, while the remaining footprint is carved out for community activities and value-added utility services.

As the locality's urban status elevates, transport and logistics infrastructure will undoubtedly receive structured investment priority, optimizing transit costs and significantly shortening delivery lead times to consumers. This directly sharpens the supermarket's market competitiveness while empowering it to scale up promotional channels, championing Vietnamese goods and localized specialties.

In tandem, Dong Nai has witnessed an aggressive rollout of convenience stores, now totaling 374 outlets. Prominent retail banners including WinMart+, Bach Hoa Xanh, Circle K, GS25, Family Mart, Maxidi, CoopFood, C.P Porkshop, and C.P Fresh Shop span wide across communes and wards, fundamentally satisfying the daily shopping demands of local residents.

Ms. Ngoc Thuy, a resident of Tran Biên Ward, shared: "I have observed that Dong Nai’s retail ecosystem is expanding rapidly in scale, network density, and service quality. This affords consumers plenty of choices for a civilized, modern shopping experience. I anticipate that retail and service channels in Dong Nai will continue to elevate, expanding modern utility spaces to meet the sophisticated demands of citizens in this new developmental era."

Sustaining a Top-Tier National Position in E-commerce

In late May 2026, the Vietnam E-commerce Association (Vecom) officially released the Vietnam E-commerce Index (EBI) 2026 Report. According to the index, Dong Nai registered an e-commerce score of nearly 17.4 points, securing 6th place nationwide.

This achievement marks the 10th consecutive year that Dong Nai has successfully sustained its standing within the country's top 10 e-commerce performers. In recent years, Dong Nai’s e-commerce landscape has experienced robust expansion. Local authorities have proactively deployed targeted action programs and strategic blueprints to accelerate the digital economy, with e-commerce serving as a primary catalyst.

According to the Department of Industry and Trade, e-commerce activities across the city have grown exponentially, particularly following aggressive digital transformation initiatives across corporate sectors. The market entry and capital commitment of major retail players have substantially elevated commercial service quality and diversified distribution formats. These movements have simultaneously strengthened supply-demand connectivity for domestic commodities, driven business model restructuring, and accelerated the shift toward modern, cashless payment systems. Enterprises and household businesses are systematically integrating digital platforms, electronic payments, e-invoicing, online sales management systems, and multi-platform e-commerce channels into their operations. Local authorities have placed a high priority on executing tech-driven transition support programs for the business community.

Mr. Trang Phuc, a marketing representative at Co.opmart Bien Hoa (Tam Hiep Ward), noted: "Over the past year, alongside traditional brick-and-mortar retail, the supermarket has aggressively scaled up live-stream selling sessions and targeted promotional campaigns to stimulate consumer demand, with a heavy emphasis on domestic Vietnamese products. This strategy has successfully expanded our e-commerce footprint and omni-channel retail capabilities, aligning with the modern shopping habits and preferences of today’s consumers."

 

Dong Nai currently maintains 197 master-planned traditional markets alongside tens of thousands of individual business households, consistently securing the supply of essential goods for local residents. This market network continues to play a vital socio-economic role, serving as the primary traditional trade and distribution channel across rural areas, a core consumption node for local agricultural produce, and a vital source of livelihood and employment for small-scale merchants.

In May 2026, the Dong Nai People's Committee enacted Decision No. 72/QD-UBND, outlining the city's E-commerce Development Plan for the 2026–2030 period. Regarding concrete milestones, the municipality aims to drive an average e-commerce revenue growth rate of 15–20% annually through 2030. Furthermore, the city targets an e-commerce adoption rate of over 70% among local enterprises, with cashless transactions accounting for over 80% of total e-commerce turnover.

To realize these targets, the blueprint maps out six core mandates and strategic solutions: finalizing regulatory and policy frameworks; advancing and perfecting e-commerce infrastructure; innovating e-commerce products and solutions while deploying emerging technologies to support businesses; enhancing management capacity and market oversight to combat commercial fraud, intellectual property infringements, and unfair competition; cultivating high-quality human resources while boosting state management efficiency over e-commerce; and fostering cross-border e-commerce cooperation alongside other strategic tasks.

Hải Quân

--Source: https://baodongnai.com.vn/